Mary Meeker's 2016 Internet Trends Report
Mary Meeker, a venture capitalist and the head of Bond Capital, presented her research on the upcoming trends in Internet technologies in 2016. Her yearly presentation has become quite an industry event and a trend in itself. As you watch, identify two or three key trends that interest you most.
A tour through Mary Meeker's 2016 internet trends report
One publication that's eagerly awaited by anyone looking for the big-picture view on internet trends in the coming few years, backed up by credible and authoritative facts and figures, was published on June 1.
The 2016 edition of venture capitalist Mary Meeker's annual Internet Trends report addresses a wide range of major trends, including the impact of macroeconomic forces on internet growth; the outlook for smartphones; the rise of video and image messaging, artificial intelligence, bots and voice communication; the evolution of retail and online shopping; data privacy; and much more.
There's a huge amount of information to digest in this deep-dive report that packs significant analysis and insights into its deck of 213 slides. Quite a few authoritative voices have published their takes on Meeker's analysis, many in some depth. I've linked to some good reports at the end of this post.
Just as I've done with previous Meeker reports in 2013 and 2014, I haven't made an attempt to assess the whole thing. Rather, I'm focusing on a handful of areas that caught my attention that I think will be of interest and relevance to you, especially if you're a business communicator and have a keen interest in the evolution of the business and technology landscapes and people's behaviours.
In this post, I've focused on Meeker's analyses with screenshots under six broad headings:
- Big Trends: Smartphones, Macro-Demographics, Online Advertising
- Retail Evolution
- Re-Imagining Communication: Images and Messaging
- Re-Imagining People and Computers: Voice
- Re-Imagining People and Computers: Transportation
- Data Privacy
The deck includes a large section on China (21 slides) that I haven't commented on.
So let's start the tour…
Source: Neville Hobson, https://www.nevillehobson.com/2016/06/08/mary-meeker-2016-internet-report/
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