Antitrust Policy and Business Regulation
Read this chapter to learn about how government policies have been in place to curve the power of imperfect competition. Also identify what the US has used regulations to protect consumers and limit the excesses of businesses via antitrust policies.
1. Start Up: The Plastic War
The $2.5 trillion market for credit and debit cards received a major jolt in 2004 when the U.S. Supreme Court let stand a lower court ruling that Visa and MasterCard had violated the nation's antitrust laws by prohibiting banks who issued Visa and/or
MasterCard from issuing Discover or American Express cards. The court found that, rather than competing with each other, Visa and MasterCard had cooperated with each other by increasing their "intercharge fees," the fees credit card companies charge
to merchants who accept credit cards for payment, in lock-step. And, by locking Discover and American Express out of many markets, Visa and MasterCard were guilty of anti-competitive behavior.
The court's ruling spelled major trouble for Visa
and MasterCard. Under U.S. law, a competitor that has been damaged by the anticompetitive practices of dominant firms can recover triple the damages that actually occurred. Rivals Discover and American Express filed suits against Visa and MasterCard.
In 2008, American Express reached an agreement with MasterCard for a settlement of $1.8 billion and Discover settled for $2.75 billion. Those followed a 2007 settlement with Visa for $2.1 billion. Together, the two agreements represented the largest
judgments in America's antitrust history. The government's case against Visa and MasterCard illustrates one major theme of this chapter.
In this chapter we will examine some of the limits government imposes on the actions of private firms.
The first part of the chapter considers the effort by the U.S. government to limit firms' monopoly power and to encourage competition in the marketplace. The second part looks at those policies in the context of the global economy. We will also examine
efforts to modify antitrust policy to make the U.S. economy more competitive internationally. In the third part of the chapter we will consider other types of business regulation, including those that seek to enhance worker and consumer safety, as
well as deregulation efforts over the last 30 years.
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