Developing Organizational Objectives and Formulating Strategies

Read this section, which serves as an overview of the strategic planning process from a market plan perspective. Various stakeholders may look to a firm to maximize different objectives. Think about how firms are in a competitive marketplace and how they can survive and thrive long term.

Developing Organizational Objectives and Formulating Strategies

LEARNING OBJECTIVES

  1. Explain how companies develop the objectives driving their strategies.
  2. Describe the different types of product strategies and market entry strategies that companies pursue.

Source: Saylor Academy, https://saylordotorg.github.io/text_principles-of-marketing-v2.0/s05-03-developing-organizational-obje.html
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