Developing Strategy through External Analysis

Read this section to learn the difference between internal and external forces and how they affect organizations. Attempt the exercises at the end of the section.

EXERCISES

  1. What are the six dimensions of the environment that are of broad concern when you conduct a PESTEL analysis?
  2. Which of the PESTEL dimensions do you believe to be most important, and why?
  3. What are the key dimensions of a firm's microenvironment?
  4. What are the five forces referred to in the Porter framework?
  5. Is there a dimension of industry structure that Porter's model appears to omit?