Developing Mission, Vision, and Values

Read these sections to see how to create a vision and mission statement. Then, think about using the mission and vision statement in a modern organization. Attempt the exercises at the end of each section.

The Roles of Mission, Vision, and Values

Exercises

  1. What is a mission statement?
  2. What is a vision statement?
  3. How are values important to the content of mission and vision statements?
  4. Where does the purpose of mission and vision overlap?
  5. How do mission and vision relate to a firm's strategy?
  6. Why are mission and vision important for organizational goals and objectives?