Developing Mission, Vision, and Values

Read these sections to see how to create a vision and mission statement. Then, think about using the mission and vision statement in a modern organization. Attempt the exercises at the end of each section.

Stakeholders

Exercises

  1. What are stakeholders, and why are they relevant to mission and vision?
  2. Are stakeholders equally relevant to all parts of P-O-L-C, or only mission and vision?
  3. What is stakeholder analysis? What are the three identification steps?
  4. How does stakeholder analysis help you craft a mission and vision statement?
  5. Which important stakeholders might you intentionally exclude from a mission or vision statement?
  6. What are the risks of not conducting stakeholder analysis as an input to the formulation of your mission and vision?