SWOT Analysis

What is SWOT? How is it used in strategic planning? Read this section and do the exercises at the end. SWOT is an essential tool that you can use to analyze an organization's internal and external factors.

4.5 SWOT Analysis

Exercises

  1. What do each of the letters in SWOT represent?
  2. What are your key strengths, and how might you build your own personal strategies for success around them?