Strengths, Weaknesses, Opportunities, and Threats
How do You Create a SWOT Analysis?
Who Develops the SWOT?
The most common users of a SWOT analysis are team members and project managers who are responsible for decision-making and strategic planning.
But don't overlook anyone in the creation stage!
An individual or small group can develop a SWOT analysis, but it will be more effective if you take advantage of many stakeholders. Each person or group offers a different perspective on the strengths and weaknesses of your program and has different experiences of both.
Likewise, one staff member, volunteer, or stakeholder may have information about an opportunity or threat that is essential to understanding your position and determining your future.
When and Where Do You Develop a SWOT Analysis?
A SWOT analysis is often created during a retreat or planning session that allows several hours for brainstorming and analysis. The best results come when the process is collaborative and inclusive.
When creating the analysis, people are asked to pool their individual and shared knowledge and experience. The more relaxed, friendly, and constructive the setting, the more truthful, comprehensive, insightful, and useful your analysis will be.