Strengths, Weaknesses, Opportunities, and Threats
Thoroughly review the four quadrants of a SWOT analysis. Then, examine the supplemental checklist and tools. Each tool gives additional context for understanding how to use a SWOT analysis in your organization.
In Summary
A realistic recognition of the weaknesses and threats that exist for your effort is the first step to countering them with a robust set of strategies that build upon strengths and opportunities. A SWOT analysis identifies your strengths, weaknesses, opportunities, and threats to assist you in making strategic plans and decisions.