SOC101: Introduction to Sociology (2020.A.01)

Approaches to Sociological Research

Using the scientific method, a researcher conducts a study in five phases: asking a question, researching existing sources, formulating a hypothesis, conducting a study, and drawing conclusions. The scientific method is useful in that it provides a clear method of organizing a study. Some sociologists conduct research through an interpretive framework rather than employing the scientific method.

Scientific sociological studies often observe relationships between variables. Researchers study how one variable changes another. Prior to conducting a study, researchers are careful to apply operational definitions to their terms and to establish dependent and independent variables.

Research Methods

Sociological research is a fairly complex process. As you can see, a lot goes into even a simple research design. There are many steps and much to consider when collecting data on human behavior, as well as in interpreting and analyzing data in order to form conclusive results. Sociologists use scientific methods for good reason. The scientific method provides a system of organization that helps researchers plan and conduct the study while ensuring that data and results are reliable, valid, and objective.

The many methods available to researchers - including experiments, surveys, field studies, and secondary data analysis - all come with advantages and disadvantages. The strength of a study can depend on the choice and implementation of the appropriate method of gathering research. Depending on the topic, a study might use a single method or a combination of methods. It is important to plan a research design before undertaking a study. The information gathered may in itself be surprising, and the study design should provide a solid framework in which to analyze predicted and unpredicted data.

Method	Implementation	Advantages	Challenges
Survey	Questionnaires Interviews	Yields many responses Can survey a large sample Quantitative data are easy to chart	Can be time consuming Can be difficult to encourage participant response Captures what people think and believe but not necessarily how they behave in real life
Field Work	Observation Participant observation Ethnography Case study	Yields detailed, accurate real-life information	Time consuming Data captures how people behave but not what they think and believe Qualitative data is difficult to organize
Experiment	Deliberate manipulation of social customs and mores	Tests cause and effect relationships	Hawthorne Effect Ethical concerns about people's wellbeing
Secondary Data Analysis	Analysis of government data (census, health, crime statistics) Research of historic documents	Makes good use of previous sociological information	Data could be focused on a purpose other than yours Data can be hard to find

Sociologists and sociology students must take ethical responsibility for any study they conduct. They must first and foremost guarantee the safety of their participants. Whenever possible, they must ensure that participants have been fully informed before consenting to be part of a study.

The ASA maintains ethical guidelines that sociologists must take into account as they conduct research. The guidelines address conducting studies, properly using existing sources, accepting funding, and publishing results.

Sociologists must try to maintain value neutrality. They must gather and analyze data objectively and set aside their personal preferences, beliefs, and opinions. They must report findings accurately, even if they contradict personal convictions.