Analyzing Forecasts
When you have completed this section, you will be able to use ratio analysis to assess a firm's performance to compare its performance to itself, its competitors, its industry, and across time. You will learn the categories of ratios, how to compute ratios and how to interpret the numeric values of a ratio as a comment on the firm's performance. Ratio analysis is used to consider the impact of certain financial transactions on a firm.
Ratio analysis and EPS are used to compare the strengths and weaknesses of various companies with industry or company benchmarks.
LEARNING OBJECTIVE

Classify the different type of financial ratios
KEY POINTS
 Financial analysts use financial ratios to compare the strengths and weaknesses in various companies.
 Financial ratios quantify many aspects of a business and are an integral part of the financial statement analysis. Financial ratios are categorized according to the financial aspect of the business which the ratio measures.
 Earnings per share (EPS) is the amount of earnings per each outstanding share of a company's stock.
TERMS
 Diluted EPS
Diluted Earnings Per Share (diluted EPS) is a company's earnings per share (EPS) calculated using fully diluted shares outstanding (i.e. including the impact of stock option grants and convertible bonds).
 Preferred dividends
Preferred stock usually carries no voting rights, but may carry a dividend and may have priority over common stock in the payment of dividends and upon liquidation.
 Financial Accounting Standards Board (FASB)
The Financial Accounting Standards Board (FASB) is a private, notforprofit organization whose primary purpose is to develop generally accepted accounting principles (GAAP) within the United States in the public's interest.
EXAMPLE
 If preferred dividends total $100,000, then that is money not available to distribute to each share of common stock.
Ratio Analysis
A financial ratio (or accounting ratio) is a relative magnitude of two selected numerical values taken from an enterprise's financial statements. Often used in accounting, there are many standard ratios used to try to evaluate the overall financial condition of a corporation or other organization. Financial ratios may be used by managers within a firm, by current and potential shareholders (owners) of a firm, and by a firm's creditors. Financial analysts use financial ratios to compare the strengths and weaknesses in various companies. If shares in a company are traded in a financial market, the market price of the shares is used in certain financial ratios.
Values used in calculating financial ratios are taken from the balance sheet, income statement, statement of cash flows or (sometimes) the statement of retained earnings. These comprise the firm's "accounting statements" or financial statements. The statements' data is based on the accounting method and accounting standards used by the organization.
Financial ratios quantify many aspects of a business and are an integral part of the financial statement analysis. Financial ratios are categorized according to the financial aspect of the business which the ratio measures .
Ratio Analysis: Ratio analysis includes profitability ratios, activity (efficiency) ratios, debt ratios, liquidity ratios and market (value) ratios
Liquidity Ratios:
Liquidity ratios measure the availability of cash to pay debt .
Current ratio (Working Capital Ratio): Current assets / Current liabilities
Acidtest ratio (Quick ratio): (Current assets  Inventory  Prepayments) / Current liabilities
Activity Ratios:
Activity ratios measure how quickly a firm converts noncash assets to cash assets.
Average collection period: Accounts receivable / (Annual credit sales / 365 days)
Average payment period: Accounts payable / (Annual credit purchases / 365 days)
Inventory conversion ratio: 365 days / Inventory turnover
Cash Conversion Cycle: Inventory conversion period + Receivables conversion period  Payables conversion period
Debt Ratios
Debt ratios measure the firm's ability to repay longterm debt.
Debt ratio: Total liabilities / Total assets
Times interest earned ratio (Interest Coverage Ratio): EBIT / Annual interest expense
Profitability Ratios
Profitability ratios measure the firm's use of its assets and control of its expenses to generate an acceptable rate of return .
Gross margin, Gross profit margin or Gross Profit Rate: Gross profit / Net sales
Profit margin, net margin or net profit margin: Net profit / Net sales
Return on equity (ROE): Net income / Average shareholders equity
Return on assets (ROA ratio or Du Pont Ratio): Net income / Average total assets
Market Ratios
Market ratios measure investor response to owning a company's stock and also the cost of issuing stock. These are concerned with the return on investment for shareholders, and with the relationship between return and the value of an investment in company's shares.
Earnings per share (EPS): Net earnings / Number of shares
Payout ratio: Dividends / Earnings
P/E ratio: Market price per share / Diluted EPS
Ratios generally are not useful unless they are benchmarked against something else, like past performance or another company. Thus, the ratios of firms in different industries, which face different risks, capital requirements, and competition are usually hard to compare.
Earnings Per Share (EPS)
Earnings per share (EPS) is the amount of earnings per each outstanding share of a company's stock. In the United States, the Financial Accounting Standards Board (FASB) requires companies' income statements to report EPS for each of the major categories of the income statement: continuing operations, discontinued operations, extraordinary items, and net income.
The EPS formula does not include preferred dividends for categories outside of continued operations and net income. Earnings per share for continuing operations and net income are more complicated in that any preferred dividends are removed from net income before calculating EPS. This is because preferred stock rights have precedence over common stock.
Earnings Per Share (Basic Formula):
Earnings per Share = Profit / Weighted average common shares
Ratios generally are not useful unless they are benchmarked against something else, like past performance or another company. Thus, the ratios of firms in different industries, which face different risks, capital requirements, and competition are usually hard to compare.
Source: Boundless
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