The Scanning Process

This chapter provides a comprehensive overview of the process of environmental scanning. It goes in depth by describing different methods used in environmental scanning.

Ways of seeing

Brainstorming: Brainstorming gives us a way to see the future from the present by taking different vantage points as follows:

Look ahead: looking to what's coming next
Look behind: understanding the past
Look above: taking a helicopter view
Look below: finding the diamond in the rough
Look beside: removing the blinkers
Look beyond: questioning what's beyond the horizon
Look through: actioning the thinking above

Figure 28. Ways of seeing - Brainstorm. Courtesy of Shaping Tomorrow