BUS602: Marketing Management

When you start to record your insights as scanning hits, you are working at the initial stage of the Foresight Process. You are working out how to present your scanning hits in ways that will make sense to you and your organization. 

Depending on the scope of your scanning, you can manage the recording process manually, or you can use a database online like the one below. Either way, it's probably a good idea to have one or two people whose job it is to coordinate receipt of the scanning hits from all scanners. 

Figure 31. Add an Insight 

This will allow some consistency to emerge in how the hits are recorded and summarized. 

When you identify a hit that you wish to record, ensure you capture the following: 

• a title for the scanning hit. 
• the source where you located the hit and the date it was published. 
• a brief description of what the change is all about. 
• the future implications that you see from this change. 
• the url if appropriate. 
• any tags you to use to find your material again, for instance, keywords, project names, or dates.