BUS602: Marketing Management

Adding an Insight to your database allows you to see your scan hits as a list and to manipulate them in various views. 

Figure 32. Selected Insights.

The collaborative nature of this system allow members to add their own 'tags' and 'comments' to others additions, create customized newsletters through the 'report' button, share an Insight via email or through social media sites and allow an observed trend, uncertainty or wildcard to be directly captured through 'link trend'. By this means, your and others' insights are enriched. 

More and more we will see the visualization of data presented as mash-ups that present information lists as concepts, by geography, process or time, through metrics and analysis. Lists, maps, tables, graphical time series and 360 degree tag clouds allow the user to see change as it is happening.