The Scanning Process
This chapter provides a comprehensive overview of the process of environmental scanning. It goes in depth by describing different methods used in environmental scanning.
Recording insights
Tag clouds
Figure 35: Unstructured tag cloud
Figure 35 shows the Insights represented as a tag cloud of user Insights:
The larger the text, the more scan hits, indicating greater tagging activity. Analysts can also see the aggregate tag cloud of individual teams or view at an organizational level. This facility creates a way for the organization to know what their people are interested in and therefore which topics are considered currently hot.