BUS602: Marketing Management

And lastly, a multi-dimensional mash-up of an issue bringing together all the salient views on a trend or issues likely future impact, likelihood, and urgency into a single instrument panel and early warning system: 

Figure 36. Mash-up 

Mash-ups are particularly useful to track significant changes in areas of key interests to organizations because the early warnings they give would almost certainly not be spotted by manual research until far later in the lifecycle.