BUS602: Marketing Management

A different approach but with the same underlying principles is to ask people to regularly research and contribute areas outside of their own disciplines. For example: a marketing person reviewing latest technologies or an IT specialist researching finance developments. This type of approach often reduces organizational barriers, increases cross-team empathy, and drives innovation through better awareness of solutions beyond current paradigms. People are encouraged to record and tag Insights on topics unfamiliar to them but directly related to their work over a period of time, e.g., a week, month, or quarter. No restraints are placed on what people record but they are expected to report their Insights to a central group of reviewers at the end of the period. The process then follows the Group Think process above.