The Scanning Process
This chapter provides a comprehensive overview of the process of environmental scanning. It goes in depth by describing different methods used in environmental scanning.
Scanning methods
Social media
Facebook and Twitter have revolutionized the way we signal change to each other. They and other social media sites coupe with wikis and blogs provide tremendous armchair scouting and dialogue tools. Use them to set up your favorites to watch, perhaps using the stakeholder analysis that was described in chapter 2.