BUS602: Marketing Management

Scan sources should provide early signals of the leading edge of change, whether the change is a scientific discovery, technical innovation, or a value or behavioral shift in a community of interest. 

Scanners identify sources that provide information on change prior to their natural pace of entry onto the policy stage. Sources are drawn from think tanks, academic publications, mainstream media, corporate foresight, expert/strategic thinkers, government sources, alternative journals and blogs, charities and nongovernmental organizations (NGOs), minority communities, and futurists.