The Scanning Process

This chapter provides a comprehensive overview of the process of environmental scanning. It goes in depth by describing different methods used in environmental scanning.

Making time

You will also face the VERY REAL challenge of making enough time available to do your scanning, but, think about how much time would now be saved by the Banks had they spent some time considering the scan hits that were regularly reporting a financial bubble about to burst and how different the future would have been for them and all of us if they had invested time into scanning for surprises.