The Internal Environment

This text gives an example of the firm's value chain as an important tool for determining how it provides value to the customer through its operational functions. The VRIO analytical tool is meant to answer specific questions that the firm must address when evaluating the firm's offerings.

Managing Change

Critical Thinking Questions

  1. What resource or capability challenges have Uber and Lyft faced because of their fast company growth?
  2. What PESTEL factors do you think are contributing to the popularity of ride-sharing services?
  3. What industry challenges (think of Porter's Five Forces) does the use of self-driving cars address?