Case Study on Environmental Scanning

This case study shows how environmental scanning is applied to Egyptian wheat crop production. Note the use of different techniques to deal with the uncertainty of the various environmental factors in producing and marketing wheat crops.

3. Solution Proposed

3.1. Inputs/Outputs

The inputs of our developed approach are knowledge about PESTEEL, SWOT, Structural analysis, and meta knowledge about "what" and "why" explanation (the usage of each input will be illustrated in the methodology section). The final consensus results of the developed IESA approach are the major drivers and explanation knowledge that give policy/decision makers more justifiable results.