BUS602: Marketing Management

It was suggested to the tourism agents in Samosir Region to continue to maintain tourist satisfaction because it could provide benefits, including reducing marketing costs, transaction costs, and customer turnover costs. It can also increase cross selling so that the customer share becomes greater, with increased positive word of mouth reporting.

It is suggested to the related institutions to improve service in the form of providing adequate public facilities, thus increasing tourist loyalty as well as increasing the total number of visitors. The next indicator could be expanded, especially related to the marketing mix variables and service quality, so it would better fit in the concept used.