Consumer Segments and Behavioral Patterns
This scholarly article shows a rather extensive survey of consumer purchases of clothing from 4 countries and involving over 4600 survey respondents. View the full text of the article or download the pdf file.
Background
Because the evolution of fast fashion and the
subsequent globalized mass consumption of clothing have greatly
influenced the state of the environment, we begin our discussion with an
explanation of how production and purchase, use and maintenance, and
the eventual disposal of clothing each creates different environmental
concerns. Although a lack of supply chain transparency and traceability
from clothing retailers makes it impossible to attribute some of these
concerns directly to consumers, other problems could be directly
alleviated or accommodated by changes in consumer purchase and
post-purchase behavior patterns.