Consumer Segments and Behavioral Patterns
This scholarly article shows a rather extensive survey of consumer purchases of clothing from 4 countries and involving over 4600 survey respondents. View the full text of the article or download the pdf file.
Data and Methods
The Sample
The sample for Part I of the survey, taken from the
target consumer population aged 18 to 65, is representative on age,
gender, region, and education. Although participants themselves made the
decision of whether to return for Part II, subjecting the process to a
self-selection bias, we also strove for representativeness in this
second sample. The final sample consists of respondents who participated
in both survey parts for a total of around 1000 participants for each
country (N = 4617), with 1174 from Germany, 1116 from Poland, 1182 from
Sweden, and 1145 from the U.S. The mean participant age is 42.21 years
(SD = 13.59), and females are slightly overrepresented at 56.70%.