Raising Brand Awareness Through Internet Marketing Tools

Brand awareness is the first stage in a company's branding strategy. Marketers use promotion within the marketing mix to let consumers know about the brand so that consumers understand what the brand stands for.

This scholarly article discusses brand awareness in internet marketing. Note that it was written with a focus on Lithuania, but internet and social media marketing are currently very common and effective everywhere.

Introduction

Brands in the world are ranked by a wide variety of criteria, such as: awareness, monetary value, consumer affection, appreciation, loyalty, etc. If you measure the success of brands like speed, during which the mark reaches the incumbent necessary strength parameters of the previous decades, and the world really has successful brands.

A list would likely include the following top contenders: Apple, Amazon, Google, and Facebook. Every year the importance of the internet is increasing. For every brand it is important to create brand awareness.

The aim of the article is to assess brand awareness through internet marketing tools. Research arises from the primary research investigative question, "Are internet marketing tools raising brand awareness?"