Raising Brand Awareness Through Internet Marketing Tools
Brand awareness is the first stage in a company's branding strategy. Marketers use promotion within the marketing mix to let consumers know about the brand so that consumers understand what the brand stands for.
This scholarly article discusses brand awareness in internet marketing. Note that it was written with a focus on Lithuania, but internet and social media marketing are currently very common and effective everywhere.
Internet Marketing Concept
Davidavičienė (2009) states that internet marketing is the internet and
related
digital technologies marketing objectives and modern marketing concept
support.
One of the biggest mistakes in business development and the execution of
internet
marketing strategy is the fact that they did not think forward at least
five steps.
A lot of companies are constantly trying to develop and execute internet
marketing as soon as possible, without any clear plan, but with the
purpose or results
to set targets for any guidance that after a certain period of time
compared to the
company's fulfilled certain actions.
Perfectly planned and executed Internet marketing strategy makes it very
easy
to distinguish between companies that are committed to work with a long-term
perspective, from other companies which carry out internet marketing
simply because
the market says that it must perform.
The latter company can usually be very easily identified, such as by a lack of
information
on websites, a shortage of images, or a lack of updates. These
are just a few examples of companies that still do not fully understand the
internet
marketing potential, how much it can help to expand their business, and
reach a
much larger audience of potential customers with relatively very low
costs.
According to the author, one of the most important emerging questions
is how all planned internet marketing strategy corresponds nowadays to constantly
evolving and changing technology. The best response to this question is
to answer this
question: "How do you plan to expand your business?".
If the business cannot answer this question, then it has an even bigger problem that needs to be resolved. If the company has the answer to this question, then the forecast should be set where they will be successful in six months, a year or even longer; and accordingly, to create a strategy that will cover both the company's product development and sales.