Raising Brand Awareness Through Internet Marketing Tools
Brand awareness is the first stage in a company's branding strategy. Marketers use promotion within the marketing mix to let consumers know about the brand so that consumers understand what the brand stands for.
This scholarly article discusses brand awareness in internet marketing. Note that it was written with a focus on Lithuania, but internet and social media marketing are currently very common and effective everywhere.
Conclusions
Brand awareness can be raised through internet marketing tools, which notify, remind, and convince customers about their brands, products, or services. The client may encounter the brand in various ways, for example, reviewing videos, playing games,
spending time on the site, communicating with other customers, and watching advertisements.
In order to increase brand awareness it is necessary to do the following: increase interaction with your brand, build positive brand associations, increase brand loyalty by
linking it with the target audience, and motivate customers to get acquainted with your brand and associated products.
Publications in various media channels strengthen the brand's position in the consumer's mind and increase brand recognition. Brand awareness
is created through advertising, promotion, selling, and public relations through the internet. Internet marketing includes not only advertising on the websites, but also emails, and social networks.
Social media marketing involves the use of internet social media tools (such as Facebook, Twitter, and LinkedIn) to reach consumers in innovative ways and to increase brand awareness. Social networking helps to promote the company and its brand awareness.