Raising Brand Awareness Through Internet Marketing Tools

You read this article in Unit 3, but it might be helpful to review it in context of the impact on brand awareness using internet marketing tools.

Abstract

This article analyzes the opinions of different authors on raising brand awareness. It also describes and analyzes the concept of internet marketing and its implementation. The article provides analysis investigation of the most urgent and the most effective online marketing tools in developing brand awareness. The article analyzes websites, internet advertising, social networks, and search engine optimization.


Keywords: brand, brand awareness, internet, advertising, internet marketing

Source: Margarita Išoraitė, http://www.ijmp.jor.br/index.php/ijmp/article/view/391/509
Creative Commons License This work is licensed under a Creative Commons Attribution 4.0 License.