Raising Brand Awareness Through Internet Marketing Tools
You read this article in Unit 3, but it might be helpful to review it in context of the impact on brand awareness using internet marketing tools.
Conclusions
Brand awareness can be raised through internet marketing tools, which notify, remind, and convince customers about their brands, products, or services. The client may encounter the brand in various ways, for example, reviewing videos, playing games,
spending time on the site or by communicating with other customers, and watching advertisements.
In order to increase brand awareness it is necessary: to increase interaction with your brand, build positive brand associations, increase brand loyalty by linking it with the target audience, and motivate customers to get acquainted with your brand and
associated products.
Publication in various media channels strengthen its position in the consumer's mind as the brand becomes recognized. Brand awareness is created through advertising, promotion, selling, and public relations through the internet. Internet marketing includes
not only advertising on the websites, but also emails, and social networks.
Social media marketing involves the use of internet social media tools (Facebook, Twitter, and LinkedIn) to reach consumers in innovative ways and to increase brand awareness. Social networking helps to promote the company and its brand awareness.