The Circular Economy: From a Linear to a Circular Economy

This case study describes how to move from a profit-driven organization to a multiple-added-value organization using an applied scientific approach. It sketches the developments from moving from a linear economy to the circular economy, shows new developments, structures, and strategies, and discusses how to translate them into real-world practices.

What are the values and new perspectives that companies need to embrace in a circular economy? How do society- and value-based business models support circular economies?

Introduction

The Center of Expertise for Sustainable Business (ESB) of the Avans Hogeschool (Avans University of Applied Sciences) in Breda, The Netherlands, represents a group of researchers whose main focus is research into broadly applicable sustainable solutions in society. As sustainability in business is part of their mission, the Center of Expertise conducts practice-oriented research. The ESB creates knowledge, insights, and products that contribute to professional practice and to solutions to economic and social issues.

Increasing value in the Brabant region and enriching educational programmes are their main concern. Ideas for the research agenda of the lecturers of the ESB are put forward by professionals and by Avans' academies. The output of this research is the result of an ongoing dialogue between researchers and relevant stakeholders. In this, the demand for knowledge is always related to the question of goals and ability. The ESB chooses research that contributes to establishing connections which reach across disciplinary boundaries and professional fields. In keeping with this idea, they work in close conjunction with other centers of expertise, universities, research institutes, industry, and business.

Source: Jan Jurriens, https://archive.org/details/Breakthrough2180910/page/n41/mode/2up
Public Domain Mark This work is in the Public Domain.