Business and Sustainable Development Commission Report

Read this report, which demonstrates the business case for the SDGs and the US$12 trillion a year market opportunity available to companies that embrace the mission and lead with a strategic vision.

2. Major Market Opportunities Opened Up By Delivering The Global Goals

2.1 The 60 fastest-growing sustainable market opportunities

The market study produced for the Commission analyzed specific business opportunities related to achieving the Global Goals in four economic systems – food and agriculture, cities, energy and materials, and health and well-being – chosen for their economic impact and relevance to achieving the Global Goals. The 60 largest opportunities together could generate business revenues and savings worth more than US$12 trillion by 2030. The 15 largest of these opportunities account for over half of the total sum.

Exhibit 2: 
60 biggest market opportunities related to delivering the Global Goals


Though this big group of opportunities arises across four different economic systems, they share common themes (Exhibit 5). The two largest, accounting for more than one-quarter of the total value of the opportunities, are harnessing mobility systems – including public transport, circular economy in automotive and electric and hybrid vehicles – and new healthcare solutions. Clean energy is also a major theme, incorporating both expansion of renewables and carbon capture and storage, and related supporting opportunities such as energy storage and grid interconnection. Healthy lifestyles are important across systems, with opportunities including activity services, switching diets and tobacco control.

Exhibit 5: 
12 largest business themes in a world economy heading for the Global Goals