Emerging Issues in Internal Communications

This article points out the importance of how generational shifts affect internal communications. Two-way symmetrical communication will positively influence employee engagement. While some communications involve the human resources department, this study examines the use of the public relations department for internal communications. Consider what the study says about establishing commitment from employees and how expectations about communication are changing.

Literature Review

Due to confusion regarding which function should manage internal communication, theories related to organization power and encroachment were examined as a theoretical foundation for this study. Other theories explored in the context of internal communication included stakeholder theory and organization identity. Finally, recent scholarly work in the areas of employee engagement and measurement are examined to identify gaps in the literature.