Emerging Issues in Internal Communications

This article points out the importance of how generational shifts affect internal communications. Two-way symmetrical communication will positively influence employee engagement. While some communications involve the human resources department, this study examines the use of the public relations department for internal communications. Consider what the study says about establishing commitment from employees and how expectations about communication are changing.

Findings

The internal communicators provided insights into several issues impacting their discipline today including organizational structural changes, generational shifts in the workforce, the rise of internal social media channels, and the development of metrics associated with employee engagement. Collectively, these issues appear to be strengthening the power and demand for strategic internal communication.