Digital Leadership

Digitalization has fostered virtual organizations, and nothing has made that clearer than the shutdowns due to the Covid-19 pandemic. There have been structural changes in how leaders interact with followers and vice versa. This has changed the power dynamics between followers and leaders. This resource will introduce you to how the leader and follower roles can change situationally and examines approaches to leader-followership in the digital age.

9. A conceptual framework for the digital leader-followership

As seen above, current interdisciplinary studies on leader-follower relationships and identity formation provide new and fresh theoretical perspectives for individuals to develop multiple leader and follower role identities, becoming a leader in one situation and a follower in another. Thus, the industrial paradigm of the leader and the follower as static and separate social identities must be replaced by hybrid leader-follower multiple-role identities to make leadership (the process of leading and following) applicable for a digital environment. In other words, no one is a leader or a follower all the time and in all circumstances. Everyone is and should see herself or himself as a leader and a follower in different situations and contexts for the social construct of leadership to occur. Thus, leadership should not be perceived as a title for a privileged minority and followership as a title for a less-privileged majority in organizations, especially in today's digital age.

The leader-follower trade (LFT) approach offers a conceptual framework to address the century-long social identity segregation between powerful leaders and powerless followers. The model encourages everyone to cultivate leading and following multiple-role identities and acquire both skills to exercise fluidity in leading and following. Such a symbiotic process of leading and following between individuals with multiple roles may create dynamic and healthy work conditions for (1) situational and context-based leaders and followers to build mutual trust and respect; (2) a fair distribution of power and resources among the members of the organization based on mutual influence; (3) cultivating self-awareness and self-discovery of personal strengths among team members as hybrid individuals capable of leading and following; and (4) mutually accountable relationships between multiple teams and members through transparent and authentic organizational communication.

LFT is particularly effective in cyber leadership, where a shorter time is necessary for decision-making or responding to cyberattacks. Since leading and following responsibilities are shared and exchanged among team members based on their expertise, a hierarchical and top-down leadership becomes unnecessary, and the positional barriers may be easily dissolved to achieve the desired outcome. In this case, the one who makes the decision takes personal responsibility for the outcome of her or his decision.

The LFT approach may be realized in virtual organizations when there is a high level of willingness and competency to interchangeably shift roles from leading to following and from following to leading based on one's expertise, personal preference, strengths, and organizational goals. Figure 2 illustrates the feasibility of the LFT approach from the perspectives of leading-following competencies and willingness to trade leading and following roles simultaneously or interchangeably.


Figure 2.

The feasibility quadrants of the LFT approach.

Quadrant 1: When leader-follower competencies are high but the willingness is low, it is more likely that digital leader-followers resist but do not avoid LFT. Thus, the LFT approach may be feasible.

Quadrant 2: When leader-follower willingness and competencies are low, it is more likely that digital leader-followers hesitate and avoid LFT. Thus, the LFT approach is infeasible.

Quadrant 3: When the leader-follower competencies are low but the willingness is high, it is more likely that leaders and followers are interested but avoid LFT. Thus, the LFT approach may be feasible.

Quadrant 4: When the leader-follower competencies and willingness are high, it is more likely that leaders and followers may enthusiastically engage in LFT. Thus, the LFT approach is feasible.

From the quadrant analysis, it is apparent that the LFT approach is achievable only if (1) digital leaders acquire following skills and digital followers acquire leadership skills and (2) both digital leaders and followers are willing to trade their roles by cultivating multiple leading-following identities.

What are the personal and group incentives for the applicability of the LFT approach in the digital age?

Leading and following competencies:

Many leaders fail. Thus, followers lose their trust in them. This factor may motivate followers to get involved in the leadership process and aspire to lead.

The culture has shifted emphasis from powerful leaders to powerful followers who elect and select their leaders through democratic processes (e.g., a vote of confidence or an election).

Leadership education and resources are available to today's digital followers to learn how to lead effectively and ethically if they so choose. Similarly, the lack of digital competencies among digital immigrants may motivate them to follow and learn from digital natives.

Willingness to trade leading and following roles:

Leading roles are stressful and harmful to human health. The research on multiple-identity theories indicates that those who have multiple roles in society live healthier lives than those who have one role. Thus, the exchange of leading and following roles may prevent burnout and psychological distress.

Shared responsibilities assume shared accountability. Thus, it is not fair that organizational leaders take full responsibility for those who are not willing to participate in the leadership process. Followers should also be held accountable for participating in the decision-making processes.

Sharing leadership responsibilities also may mean sharing the profits and benefits of leadership. This may motivate followers and facilitate a fair distribution of wages and compensation.