Group Communication Theory

This resource will help you group your audience based on their common characteristics. It also introduces a group's roles, status, power, and hierarchy. The purposes of different groups in the workplace are explored.

What is a Group

Learning Objectives

  1. Define groups and teams.
  2. Discuss how primary and secondary groups meet our interpersonal needs.
  3. Discuss how groups tend to limit their own size and create group norms.

Let's get into a time machine and travel way, way back to join early humans in prehistoric times. Their needs are like ours today: they cannot exist or thrive without air, food, and water - and a sense of belonging. How did they meet these needs? Through cooperation and competition. If food scarcity was an issue, who got more and who got less? This serves as our first introduction to roles, status and power, and hierarchy within a group. When food scarcity becomes an issue, who gets to keep their spoon? In some Latin American cultures, having a job or earning a living is referred to by the slang term "cuchara," which literally means "spoon" and figuratively implies food, safety, and security.

Now let's return to the present and enter a modern office. Cubicles define territories, and corner offices denote status. In times of economic recession or slumping sales for the company, there is a greater need for cooperation, and there is competition for scarce resources. The loss of a "spoon" - or of one's cubicle - may now come in the form of a pink slip of paper instead of no food around the fire, but it is no less devastating.

We form self-identities through our communication with others, and much of that interaction occurs in a group context. A group may be defined as three or more individuals who affiliate, interact or cooperate in a familial, social, or work context. Group communication may be defined as the exchange of information with those who are alike culturally, linguistically, and/or geographically. Group members may be known by their symbols, such as patches and insignia on a military uniform. They may be known by their use of specialized language or jargon; for example, someone in information technology may use the term "server" in reference to the internet, whereas someone in the food service industry may use "server" to refer to the worker who takes customer orders in a restaurant. Group members may also be known by their proximity, as in gated communities. Regardless of how the group defines itself, and regardless of the extent to which its borders are porous or permeable, a group recognizes itself as a group. Humans naturally make groups a part of their context or environment.