Group Communication Theory

This resource will help you group your audience based on their common characteristics. It also introduces a group's roles, status, power, and hierarchy. The purposes of different groups in the workplace are explored.

What is a Group

Primary and Secondary Groups

There are fundamentally two types of groups that can be observed in many contexts, from church, to school, from family to work: primary and secondary groups. The hierarchy denotes the degree to which the group(s) meet your interpersonal needs. Primary groups meet most, if not all, of one's needs. Groups that meet some, but not all, needs are called secondary groups. Secondary groups often include work groups, where the goal is to complete a task or solve a problem. If you are a member of the sales department, your purpose is to sell.

In terms of problem-solving, work groups can accomplish more than individuals. People, each of whom have specialized skills, talents, experience, or education come together in new combinations with new challenges, find new perspectives to create unique approaches that they themselves would not have formulated alone.

Secondary groups may meet your need for professional acceptance, and celebrate your success, but may not meet your need for understanding and sharing on a personal level. Family members may understand you in ways that your co-workers cannot, and vice versa.