Social Media Surveillance and Visibility

Today, most companies and organizations use Meta (Facebook) to connect with their customers or members, using the online writing techniques we have reviewed to persuade, entice, and inform customers about their products and services.

Read this article on how businesses use analytics tools to gauge how customers value and react to their products via social media.

Abstract

Businesses increasingly rely on social media for personal information, which renders their market more visible. This paper draws on a surveillance studies perspective to consider the growth of market surveillance on social media. Drawing on a series of 13 semi–structured interviews with professionals who use Facebook as a business tool, this paper considers three emerging strategies. Radical transparency imports self–presentation tactics in a corporate realm, furthering corporate visibility. Listening refers to the surveillance of personal information. Finally, a conversational approach combines the visibility of both the market and the corporate actor. While popular literature celebrates this as a kind of mutual transparency, corporate actors are strategic in terms of what they present on social media.

Source: Daniel Trottier, http://firstmonday.org/ojs/index.php/fm/article/view/3930/3413
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