Mobile Business Intelligence Acceptance Model

While BI analysis of mobile users' data holds great potential, user acceptance (such as trust and perception of ease of adoption of the device) and usage behavior are crucial factors to the success of such analysis. Do you think using a mobile device will be detrimental to the veracity of KPIs in tracking?

ABSTRACT

Mobile Business Intelligence (BI) is the ability to access BI-related data such as key performance indicators (KPIs), business metric and dashboard through mobile device. Mobile BI addresses the use-case of remote or mobile workers that need on-demand access to business-critical data. User acceptance on mobile BI is an essential in order to identify which factors influence the user acceptance of mobile BI application. Research on mobile BI acceptance model on organizational decision-making is limited due to the novelty of mobile BI as newly emerged innovation. In order to answer gap of the adoption of mobile BI in organizational decision-making, this paper reviews the existing works on mobile BI Acceptance Model for organizational decision-making. Two user acceptance models which are Technology Acceptance Model and Technology Acceptance Model for Mobile Services will be review. Realizing the essential of strategic organizational decision-making in determining success of organizations, the potential of mobile BI in decision-making need to be explore. Since mobile BI still in its infancy, there is a need to study user acceptance and usage behavior on mobile BI in organizational decision-making. There is still opportunity for further investigate the impact of mobile BI on organizational decision-making.


Source: Lim Yee Fang, Nurulhuda Firdaus Mohd Azmi, Yazriwati Yahya, Haslina Sarkan, Nilam Nur Amir Sjarif, and Suriayati Chuprat, http://journal.portalgaruda.org/index.php/EEI/article/view/1356
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