Using Data Visualization to Persuade

Read this continuation of the previous article to explore the uses of storytelling and see some techniques that can help you persuade people to action.

Abstract

Multiplayer online battle arena is a genre of online games that has become extremely popular. Due to their success, these games also drew the attention of our research community, because they provide a wealth of information about human online interactions and behaviors. A crucial problem is the extraction of activity patterns that characterize this type of data, in an interpretable way. Here, we leverage the Non-negative Tensor Factorization to detect hidden correlated behaviors of playing in a well-known game: League of Legends. To this aim, we collect the entire gaming history of a group of about 1000 players, which accounts for roughly 100K matches. By applying our framework we are able to separate players into different groups. We show that each group exhibits similar features and playing strategies, as well as similar temporal trajectories, i.e., behavioral progressions over the course of their gaming history. We surprisingly discover that playing strategies are stable over time and we provide an explanation for this observation.

Keywords: Non-negative Tensor Factorization; temporal and topological pattern mining; human behavior; multiplayer online game

Source: MDPI, https://www.mdpi.com/2078-2489/9/3/66/htm
Creative Commons License This work is licensed under a Creative Commons Attribution 4.0 License.