After you've spent some time reviewing what you have learned so far in this unit, post about this topic on the discussion forum. Respond to your classmates' posts, as well.
Use the company you chose for the discussion board activity in Unit 1 to complete this question. Use Porter's Five Forces to explore this company's competitive advantage in the industry. How does the current Five Forces analysis help explain the current competitive advantage in the industry? How is the value chain used to increase competitive advantage? If it is not used effectively, what adjustments to the current value chain would you suggest to increase the company's competitiveness?