| 2.1: How to Prepare for a Crisis: Crisis Communication Plan |
Discussion: Section 2.1 |
- Using a company you are familiar with, develop a strategic plan as described in the Exploring Business text in this subunit. Use the bulleted list under the "Develop a Strategic Plan" section as a checklist for the items you should include in your plan: a mission statement, core values, ...
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| 2.5: Dealing with News Media |
Discussion: Section 2.5 |
After reviewing the course materials in this unit, consider the following questions.
- Describe a real-world situation that may lead to a crisis that needs to be managed. What is the situation? How did you anticipate this as leading to a crisis? What might you do to plan to resolve or ...
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| 5.1: Practice Writing Key Messages that Tell Your Company's Story |
Discussion: Section 5.1 |
- Write three marketing messages that address the safety and value of a new social media application that helps parents keep track of their children's departure to and from their homes aboard school buses. Include that the cost for the app is only $10 to download. Each app can be customized ...
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