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BUS652: Creativity and Ideation in Entrepreneurship
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Unit 2 Review Video
COURSE INTRODUCTION
Course Syllabus
Unit 1: Creativity and the Entrepreneur
Unit 1 Learning Outcomes
1.1: Your Journey as an Entrepreneur
The Entrepreneurial Career and Role
Entrepreneurial Motivation
Entrepreneurial Vision and Goals
Developing the Entrepreneurial Mindset
One Entrepreneur's Mindset
The Entrepreneurial Journey
The Entrepreneurial Environment
The Pathway to Entrepreneurship
1.2: What Are Creativity and Opportunity?
Creativity, Innovation, and Invention
Opportunity Recognition and Design Thinking
How to Think Creatively
Timmons' Framework
The Drivers of Opportunity
1.3: How to Generate Business Ideas
Mind Mapping Technique for Idea Generation
Be Inspired
The SCAMPER Technique for Generating Ideas
Unit 1 Study Resources
Unit 1 Review Video
Unit 1 Review Slides
Study Guide: Unit 1
Unit 1 Assessment
Unit 1 Assessment
Unit 2: The Ideation Process and Innovation
Unit 2 Learning Outcomes
2.1: What Is Ideation and Problem Solving?
Six Stages of Ideation Design
Problem Solving and Innovation
2.2: What Is Innovation?
Innovation 101
Types of Innovations
Diffusion of Innovations
2.3: Other Considerations in Innovation
Be an Innovation Leader
Creating a Culture of Innovation
Risks of Innovation
Encouraging Innovation
Sustainability and Innovation
Unit 2 Study Resources
Unit 2 Review Video
Unit 2 Review Slides
Study Guide: Unit 2
Unit 2 Assessment
Unit 2 Assessment
Unit 3: Idea Evaluation and Analysis
Unit 3 Learning Outcomes
3.1: Researching the Opportunities
Research and Competitive Analysis
Analysis of Trends
Evaluating Your Opportunity
Researching Your Competition
3.2: Idea Evaluation
How to Evaluate Innovation
Conducting a Feasibility Analysis
Feasibility Study and Its Benefits
Business Model Canvas Example
Using the Business Model Canvas
Formatting Your Feasibility Information
Unit 3 Study Resources
Unit 3 Review Video
Unit 3 Review Slides
Study Guide: Unit 3
Unit 3 Assessment
Unit 3 Assessment
Unit 4: Planning the Next Steps in Your Venture
Unit 4 Learning Outcomes
4.1: Deciding on an Idea
Opportunity Assessment Plans
Process Planning
Market Size Considerations
Motivation and Values
SMART Goal Setting
SWOT and PESTLE
4.2: Now What?
Process for Starting a Business
Product Planning Process
Product Life Cycles
Eisenhower Matrix
Next Steps in Your Business Venture
Unit 4 Study Resources
Unit 4 Review Video
Unit 4 Review Slides
Study Guide: Unit 4
Unit 4 Assessment
Unit 4 Assessment
Course Feedback Survey
Course Feedback Survey
Study Guide
BUS652 Study Guide
Certificate Final Exam
BUS652: Certificate Final Exam
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English as a Second Language
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Physics
Social Science
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BUS652: Creativity and Ideation in Entrepreneurship
Unit 2: The Ideation Process and Innovation
Unit 2 Study Resources
Unit 2 Review Video
Unit 2 Review Video
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Last modified: Friday, 7 February 2025, 10:56 AM
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