Watch this video, which summarizes the fundamentals of marketing terminology and practices. Many of the terms and concepts are deeply rooted in the foundations and traditions of customer service. Please pay extra attention to the key concepts of "The Four Ps" of the marketing mix: product, price, place, and promotion. These topics are critical when defining customer demographics and the methods to connect with them. You may read along with the transcript linked here.
Source: Steven R. Van Hook, https://www.youtube.com/watch?v=B-6u-pPC1zI&feature=emb_logo
This work is licensed under a Creative Commons Attribution 3.0 License.