Who Are Your Publics?
Watch this video on publics and demographics. Among the most important aspects of communication is forming a clear picture of just whom the targeted audience is. This video describes key publics, demographics, and segments we should identify early in our communication planning.You may read along with the transcript linked here.
Source: Steven R. Van Hook, https://www.youtube.com/watch?time_continue=1&v=NChDvvyGlBs&feature=emb_logo
This work is licensed under a Creative Commons Attribution 3.0 License.