Watch this lecture by Sheena Iyengar, a professor at Columbia University Business School. Iyegar studies how we make choices and how we feel about the choices we
make. Speaking at a conference, Iyengar discusses both trivial
choices (such as deciding whether to drink Coke or Pepsi) and profound
ones. Iyengar's groundbreaking research has uncovered some surprising
attitudes about our decisions.
Source: Sheena Iyengar
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