Increasing Returns on New Product Development Investments

Watch this video for an interesting look at what it takes to bring a new product to market. Consider the competitive advantage a product or service enjoys, as well as what the market may look like in the future. These are important questions to consider before entering a new marketplace. Think about products you may have seen that were not successful. What questions do you think they did not ask before their launch?

Last modified: Friday, October 11, 2019, 3:48 PM