To ensure companies can find you easily, consider creating a social media presence and making your résumé accessible online. This article cites the advantages of this, but also cautions you against posting personal information on social networking sites. Nothing remains private once it is on the web. Keep in mind that employers will access your professional information on several social media sites in addition to LinkedIn and Facebook.
Your online profile is the third component of a compelling marketing campaign. An online profile serves two functions:
Various social networking sites allow you to post anything you would like in cyberspace. Twitter, Facebook, and Second Life are a few examples. Four hundred million individuals have a Facebook presence, which enables them to connect and reconnect with current and past friends. Facebook allows you to post pictures of yourself, your friends, your animals, your vacation, and anything else you would like to include. You can post your birthday, your relationship status, your taste in music, and your interests and hobbies.
Most employers look to LinkedIn for professional information because LinkedIn is often described as the professional version of Facebook, but employers still will look at your Facebook profile. When three candidates seem equally suited for a position, researching the candidates on Facebook may provide information that becomes the deciding factor.
A word to the wise: Ensure that information on your Facebook page can only help your job search. Foul language and inappropriate pictures of social parties and activities will hurt your ability to land the job you are seeking. Do not rely on privacy settings that you think filter individuals from viewing your information because those settings have often failed job search candidates. Facebook remains a wonderful tool for social networking, however, once something is in cyberspace, it is virtually impossible to delete, so proceed with caution!
More than 100 million people are on LinkedIn, the leading online network for professional profiles, and that number grows every day. LinkedIn is different from Facebook because it is intended only for professional use and to focus on your career. To get started with initial online marketing efforts, LinkedIn is a great first step.
Visit LinkedIn at and follow the tutorial to learn aspects about the site and create an account. Use a thumbnail sketch of your résumé for your profile. Create a summary section, and bear in mind that this is a great place to include specific keywords
on which recruiters and employers may search (e.g., specific technical skills, languages, brand-name companies, industry knowledge).
Think of 10–20 people you would like to connect to, such as peers from past jobs, friends and family, and peers at school. Go line by line through your résumé and think of all the people you know from each stage in your career. You can use the LinkedIn search function to search by school, organization name, or other keyword. As you populate your profile, LinkedIn makes recommendations for people you may know based on the names and keywords you enter. This gives you additional ideas for connections.
Send an invitation to the 10–20 people you would like to connect to. Write a personalized request to connect that reminds them how you know them, rather than using the generic templates that LinkedIn provides.
With LinkedIn, all the people connected to a profile are visible to people who view that profile (you can shut off this feature, but it is helpful for networking, so most people do not). This means that for your connections, you can see their connections. This also means that the more people you are connected to, the more profiles you can view and the more your profile can be viewed. Increasing your connections improves your marketing reach.
On a regular basis, think of another 10–20 individuals you can connect to and invite them. You can also upload some contact databases and email accounts, such as Outlook, Yahoo!, and Gmail, into LinkedIn so that you can invite your entire existing network in one effort. Some open networkers will link to anyone who requests a link, or they will reach out to a variety of individuals they do not know and ask to link to them. Either way is acceptable and whether you link only with people you know well or are willing to link with people you barely know or do not know depends on your comfort level.
Having your résumé details in your LinkedIn profile and connecting to people is the bare minimum for an online profile. To have a profile that is a comprehensive marketing platform, you should consider the next sections, which detail additional options.
Professional photos are helpful as you start meeting more and more people because some people may remember your face more easily than your name or background.
Your LinkedIn profile is basically a thumbnail sketch of your résumé. It is important for you to include a short, succinct summary of your background and where you are now in your career. You should also include each school you have attended, along with
the years. Include each work experience you have been a part of, again, along with the years, in a professional and formal format. This will allow individuals to identify how they have known you in the past.
Include recommendations from two or three individuals who know your work. You must be connected to people to request they provide a recommendation. Recommendations help your marketing because they add a dimension to your profile that is not included in
Join groups with which you share a common interest. Groups are formed from common associations, such as college alumni groups (be sure to join your school's alumni group, even if you have yet to graduate), industry groups, and mutual goal groups, such as people interested in finding employment.
Groups enable you to connect to more people, translating into even more people who will see your profile. You can join approximately fifty groups, and you can also elect to have your group memberships displayed or not displayed on your profile. Tailor
your groups to reflect specific professional interests as another way to market yourself as being involved with that area.
Use LinkedIn applications such as reading lists and presentation or blog sharing. With a paper résumé, it is unwieldy to include a lot of attachments, such as a portfolio of your work. An online profile allows you to link to an online collection of your work and create a comprehensive view of everything you offer.
While this level of detail seems onerous for a paper résumé, when online it is easy to page through and access as much data as you would like, so you can offer the reader (in this case, recruiters and employers) much more information.
Remember that it is important to maintain your online profile. Continually update your LinkedIn profile because as your career grows and changes, so should your LinkedIn profile. Link to new people you meet. Update your summary and experience. LinkedIn
also has a status section for more frequent updates that are broadcast to your connections. In this way, you can market your activity on an ongoing basis.
This text was adapted by Saylor Academy under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 License without attribution as requested by the work's original creator or licensor.