Marketing Research Defined and Research Typologies
Completion requirements
Watch this video that includes a general overview of marketing research. Additional information about research types is included later in this unit. Think about the four primary pursuits of marketing research:
- Identifying pathways
- Finding the RIGHT pathway
- Considering if we really took the right path
- Determining how to take the right path in the future
How would you summarize the common themes among these primary pursuits?
Source: Andrew Baker, https://www.youtube.com/watch?v=vlPpV-0ikfo
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Last modified: Monday, 10 October 2022, 5:46 PM