Marketing Research Defined and Research Typologies

Watch this video that includes a general overview of marketing research. Additional information about research types is included later in this unit. Think about the four primary pursuits of marketing research:

  1. Identifying pathways
  2. Finding the RIGHT pathway
  3. Considering if we really took the right path
  4. Determining how to take the right path in the future

How would you summarize the common themes among these primary pursuits?


Source: Andrew Baker, https://www.youtube.com/watch?v=vlPpV-0ikfo
Creative Commons License This work is licensed under a Creative Commons Attribution 3.0 License.

Last modified: Monday, October 10, 2022, 5:46 PM