Timeline of Generations

Review this chart which includes classifications of Western generations. Certain characteristics and behaviors are associated with each category. This information is important to marketers as they determine optimal strategies for reaching specific generations. What is the description for your generation? What values, beliefs, practices, and more are apparent in your generation? How do these factors affect consumer behavior?


Timeline of generations in the Western world – retirement age and life expectancy are approximate

Source: CMG Lee, https://en.wikipedia.org/wiki/Generation#/media/File:Generation_timeline.svg
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Last modified: Tuesday, October 11, 2022, 11:28 AM